Toys & Games Wholesaler

Toys & Games Wholesale Suppliers UK

Toys and Games Wholesalers & Distributors more sales with pocket money toys, character toys, pound line toys, board games, inflatable, trains boy and girls toys soft squishable toys

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The most recent research on the global market for educational toys from 2023 to 2029. A thorough investigation was conducted to provide up-to-date information on the market’s key characteristics for educational toys.

Mattel, LEGO, Hasbro, Bandai, TAKARA TOMY, Gigotoys, MGA Entertainment, Melissa & Doug, Simba – Dickie Group, Giochi Preziosi, PLAYMOBIL, Ravensburger, Vtech, Leapfrog, Spin Master, MindWare, Safari, BanBao, Qunxing, Goldlok Toys & Star – Moon are the major companies covered in the report.

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This year’s Top 10 Toys

  • Pokémon Sword and Shield Astral Radiance Elite Trainer Box
  • Barbie Chelsea Playhouse
  • Miraculous Switch N’ Go Scooter
  • Zuru Smashers Dino Island Giant Skull
  • LEGO Super Heroes – I Am Groot
  • Marvel Studios 3D Puzzle – Iron Man’s Helmet
  • Cocomelon Boo Boo JJ Doll
  • LEGO Super Hereos Batmobile
  • Fisher Price DJ Bouncin’ Beats
  • Squishmallows (7.5” Plush)

Toys & Games Wholesaler

UK children will only play with a toy for around two months before getting bored of it

Toys & Games Distributors UK Market Overview

The UK toys and games industry is finally perking up for the first time in a rocky four years, it posted growth. The recession and the decreased popularity of games consoles perceived to be out of date meant sales slumped, but last year a splurge of new products – particularly from Sony and Microsoft – and a particularly strong performance by the video game industry provided a much-needed boost to the flagging industry. Good news for toy and games retailers in the UK, who will be hoping that the curve continues upwards.

Wholesale High Quality Toys & Games Company

and there is, indeed, good reason to believe it will – at least for a couple of sectors within the industry. In the traditional toys and games sector, forthcoming products from Star Wars and LEGO are expected to be robust drivers of growth, and the release of new consoles is expected to bode well for the video games space.

There’s much more to this vibrant and colourful industry, however, than computer games and games consoles, hugely popular though they are. At The Wholesaler UK, we have a diverse range of different types of toys and games available for your shelves – from character toys such as Batman, Barbie and The Very Hungry Caterpillar, to products for the kid in everyone, like Mini Moto Dirt Bikes and Mini Moto Quads. You’ll also find here a fantastic array of craft toys, wooden toys, dolls and educational toys – and much more besides.

For retailers of more traditional toys and games, the future does contain challenges. Rumours abound that the massive surge in popularity of electronic means of entertainment over recent years gravely threaten more traditional means – but last year’s sales seem to suggest that’s not so. We hope our exciting range of products in this sector will give retailers all they need to thrive in this intensely competitive space.

The Toy Fair, held at Olympia Grand and West Halls every year during the last week in January, is the UK’s only dedicated toy, game and hobby trade show where an impressive array of wholesalers exhibit and are on hand to give advice to retailers. The trade association for this sector is, unsurprisingly, the Toy Retailers Association whilst Equitoy is the trade association for toy importers into the UK.

Toys & Games Trade Shows

  • Toy Fair – London
  • Spring Fair NEC Birmingham
  • Harrogate International Nursery Fair
  • Autumn Fair NEC Birmingham

Toys & Games Trade Associations

  • British Toy and Hobby Association
  • TRA – Toy Retailers Association

Toys & Games Trade Press

  • Toy World
  • Toy News
  • Nursery Today

Testimonials From Traders

I have been very pleased with the traffic and your services and would like to renew.

Alterego Lingerie

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Alterego Lingerie


You continue to be on one our leading sources of non-search engine-referred traffic. No idea how you do it, but it seems to be working!

Foldabox Ltd

Nigel Taylor

Foldabox Ltd


We have seen a large volume of traffic to the site mainly from The Wholesaler


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Pesci Kids

Reviews Of The Wholesaler UK

For over 21 years The Wholesaler UK has proved to be the leading online trade directory for the independent retail trade in the UK, consistently generating results and new business for suppliers who are looking to cost-effectively reach that market from just £1.25 per day.