The 8 Best Products to Sell Wholesale This Christmas

Christmas is one of the most important times of year in any retailer’s calendar.  Last year alone in the UK an estimated  £33.3 billion was spent on Christmas presents, a figure that is set to increase this festive season.

If you’re a wholesaler or a retailer, you’ll know that it’s never too early to start planning what Christmas products to sell.

It’s also a good idea to get your stock secured in plenty of time so you’re ready for the Christmas rush!

But if you’re wondering exactly what Christmas products to sell wholesale this year, we’re here to offer some inspiration.

Read on below for our ideas for 8 Christmas products to sell and start getting into that festive spirit!

  1. Christmas Decorations

One of the best parts of Christmas is decking the house out with festive touches to really get into the yuletide spirit.

With many people choosing to put their Christmas trees up as early as December 1st in order to enjoy their decorations for longer, now is the time to start stocking up on your Christmas decoration products.

As can be seen for the Google trends graph below, consumer interest in Christmas decorations starts climbing steadily from early October, eventually reaching its peak at the beginning of December.


If you’re wondering what Christmas decoration products to sell, some sure fire winners include baubles, tinsel, fairy lights and fibre-optic trees, along with Christmas paper products such as gift wrapping and tags and festive napkins and crackers for the table.

It’s not just the inside of their homes that people want to make look pretty, either!  Other Christmas products to consider stocking are garlands and wreaths to give the front door that festive touch!

2. Children’s Toys

Christmas is above all a time for children, and it’s no surprise that parents and grandparents spend a small fortune each year showering their little ones with gifts.

With this in mind, it’s an excellent idea to have a foot in the children’s toy market as you consider which products to sell this Christmas.


When it comes to Christmas products for children, keep an eye on the trends of the year.  Films, video games and popular culture tend to have a direct result on the toys kids want to play with.

For example, in 2019 among the best selling children’s toys were the Baby Shark puppet, the Lego Harry Potter Knight Bus and the Fortnite  Battle Bus.

This year, set to be big sellers are toys such as the Lego Super Mario Adventures Starter Course, the Barbie GMW07 Fresh ‘n’ Fun Food Truck  and the Micro-Recycled Scooter.

Other products to consider stocking are board gamesdolls and educational toys

As we can see from the Google trends graph below, consumer interest in children’s toys stays constant throughout the year, but peaks around mid-to-late November, suggesting parents buy their children’s gifts for Christmas early.


Consider including at least a few of the items above as part of your Christmas wholesale products this year to become a part of an extremely lucrative market!

3. Jewellery

Jewellery is a classic product to sell wholesale around the festive season and remains a failsafe gift choice amongst couples, friends and family.

It’s personal, thoughtful and easy to transport – not to mention wrap!

When contemplating which jewelry products to sell wholesale at Christmas, consider items such as necklaces and bracelets (if they can be personalised, even better), watches, earrings and cufflinks.


As the graph from Google Trends demonstrates below, consumer interest in jewellery in highest around mid-late November as people’s minds start to turn to what to give their loved ones for Christmas.


Jewellery makes even more of a unique gift when it’s beautifully wrapped – so you might also want to consider stocking some jewellery packaging – such as pretty boxes and gift bags. Extra points for sourcing ones made from eco-friendly, reusable materials!

4. Candles

It’s no surprise that people want to make their homes beautiful and sweet-smelling at Christmas and create a cosy, festive ambience for any visitors that drop by. 

For this reason, candles are big selling Christmas products – and they make a lovely gift, too!


Google Trends shows that consumer interest is at its height when it comes to candles in mid November, as people start putting the finishing touches to their Christmas decorations and dressing their tables for that all important Christmas dinner!



Scented candles, tea-lights and Christmas themed candles are good products to sell wholesale around this time of year, along with other home fragrance products such as incense and oil burners and reed diffusers.

5. Holiday Cards

Due to the nature of 2020, it’s safe to assume that a lot of people will be spending Christmas away from loved ones this year – as travel restrictions brought about by the pandemic remain in place.


As a result, people may rely on cards to send thoughtful messages to loved-ones, so they’re a great product to consider selling wholesale this Christmas.

As we can see from the Google Trends data below, interest in holiday cards climbs steeply from mid November through to the beginning of December, so start stocking up before the rush begins!

Along with the traditional Christmas cards, consider stocking up on blank cards with neutral designs to avoid excluding anyone who doesn’t celebrate the holiday.

Handmade cards and cards made from recycled, eco-friendly materials are also a great product to stock in order to promote environmentally conscious shopping amongst consumers.


6.) Pet Accessories

The UK is a nation of animal lovers and British pets are amongst some of the most spoiled in Europe. 

As can be seen from the Google trends data below, consumer interest in pet accessories remains constant throughout the year, so it’s no surprise to learn that it’s an extremely lucrative market.


Last year alone, an estimated £6.9 million was spent by UK consumers on pet related products!

A lot of this spending happens at Christmas as people seek thoughtful gifts for their furry family members.

With this in mind, it’s a good idea to have some pet accessories included in your Christmas wholesale products.  


Ideas for Christmas pet products to stock include treats, collars, pet toys, pet beds and even festive pet outfits!

After all, who could resist the thought of their pet dressed up as Santa Claus or even a Christmas elf?

7.) Beauty Products

The festive period is a whirlwind of parties and socialising, so people are keen to look their best!

Beauty products make a great gift or stocking filler and there’s plenty of choice if you choose to include them in your Christmas wholesale stock.

From hair and beard products to body creams and makeup – there’s a beauty product out there for everyone!

In an increasingly environmentally conscious world, it’s also a good idea to include organic beauty products and those not tested on animals in your range.


As can be seen from the Google trends graph below, consumer interest in beauty products peaks at the beginning of December – so make sure to get your stock in early!


8.) Electronic products

When considering what products to sell for Christmas, electronics are amongst some of the most reliable items to stock.

Sales for electronic products typically soar at Christmas as people clamour to get their hands on the latest must-have gadget.

As can be seen from the Google trends graph below, electronic products tend to generate year-round consumer interest, but one of the peaks occurs in early December as people start researching Christmas gifts.


According to Amazon, in 2019 the cream of the crop electronics-wise included items such as the Alexa portable speaker and the Amazon fire stick.

This year consumers are set to be searching for electronic products such as smart watches and bluetooth speakers along with old favourites such as tablets, earphones and smartphones. 


Don’t forget – electronic stock can also be pushed on Black Friday which takes place on the 27th November and is one of the biggest retail events of the year.


Christmas can be one of the most profitable times of year for retailers and wholesalers alike, so it’s important you’re stocking the right kind of products in order to meet consumer demand.

And remember, if you’re a retailer searching for Christmas products to buy wholesale, be sure to check out the dedicated Christmas category on our online directory at the Wholesaler UK. 

We only ever list trusted UK wholesalers who have been personally vetted by us, so you can place your orders with full confidence.

Good luck and happy wholesaling!


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