The 5 Best Halloween Products to Sell This Year
Halloween is becoming an increasingly popular event in the UK, with more and more Brits choosing to celebrate the festival each October.
Halloween spending in the UK has also been on the rise over the last five years and was estimated to have raked in over £470 million in 2019.
This spike in popularity means that Halloween is a profitable time for UK wholesalers and retailers alike.
As with every annual holiday, the halloween shopping season starts earlier each year. Research shows that 41% of shoppers purchase their Halloween products in the first week of October, so now’s the time to stock up if you want to make some of those all important sales!
If you’re a retailer in search of spooky stock or a supplier looking to sell Halloween products wholesale, we’ve compiled a list of the 5 best Halloween products to sell in 2020!
Every year people get into the Halloween spirit by decking out their homes with spookily themed decorations, and as a result they’re amongst the best halloween products to stock.
Great halloween decoration products to sell include paper bunting, halloween banners, hanging skeletons and, of course, the all important pumpkin!
As can be seen for the Google trends web search data from last year, people start looking for halloween decorations as early as late September, with interest peaking towards the end of October, so there’s still plenty of time to stock up on your supplies of halloween products!
Half the fun of Halloween is dressing up so it’s no surprise that halloween costumes are some of the most popular products to buy and sell around this time of year.
When it comes to halloween costumes, the year often dictates the trends. According to Google, the best selling Halloween costume of 2019 was Fortnite (the hugely popular video game), closely followed by Spiderman.
2020 has been a year of unprecedented events, so there’s bound to be some interesting get-ups doing the rounds this Halloween, but costumes to keep an eye on include Carole Baskin from the now infamous Netflix series Tiger King and the ever popular Harley Quinn.
Don’t forget the classics, too, when it comes to selling halloween costumes. Outfits such as the grim reaper, pirates and the good old fashioned vampire never go out of fashion!
It’s also a good idea to split your halloween costumes into categories such as children’s halloween costumes, adults’ halloween costumes and halloween costumes for pets – this will enable buyers to find exactly what they are looking for.
Google trends suggest people start searching for Halloween costumes online mid-September, with interest reaching its height around the middle of the following month – so be sure to get those products in stock in time!
Halloween themed makeup products are a big seller year on year, as people reach for the face-paint to accessorise their costume and help transform them into their chosen Halloween character.
Popular halloween cosmetic products searched for online include face paints, fake blood, vampire makeup, fake scar tattoos, coloured contact lenses and even fluorescent body paints!
According to Google trends, consumer interest in Halloween makeup products starts steadily climbing from the second week of October as people’s minds start to turn what costume they’ll be donning to frighten friends and family that year!
Halloween Party Supplies
Halloween is the perfect excuse for a party, so it makes sense to stock up on those all important Halloween party supplies before your potential customers start browsing.
If you’re wondering what sort of Halloween party paper products sell best, think plates with spooky designs, napkins and Halloween themed disposable cups. A few ghoulishly decorated balloons wouldn’t go amiss either!
You might also want to consider stocking up on some halloween themed incense burners and customised tankards too – guaranteed to add atmosphere to any halloween party.
Although Google trends shows shoppers mostly searching for Halloween party supplies in early October, there’s also a fair bit of interest in the product in other months..
With this in mind, it may be worth holding some Halloween party supplies in stock year-round!
Halloween wouldn’t be the same without sweets – and lots of them! Every year sees an increasing number of children take to the streets brandishing buckets as they tour their local neighbourhoods trick or treating.
Most households will keep a reserve of sweets in store for their costumed callers, so Halloween is the perfect time to stock up on your confectionery supplies!
Popular Halloween sweets include branded classics such Haribo Tangfastricks and Haribo Scaremix, but you could expand your sugary snacks to include handmade halloween themed cookies and chocolates too!
Data from Google trends suggests Halloween sweets might be a last-minute purchase, with search results peaking on the 27th of October – so make sure you’re fully stocked before the rush!
Conclusion About Halloween Products
With more and more Brits celebrating Halloween each year, it’s well worth stocking up on some popular halloween products to sell.
Although it’s always a good idea to keep an eye on what’s trending using a tool such as Google trends, it’s not necessary to re-invent the wheel when it comes to selling Halloween products.
Items such as halloween decorations, costumes, sweets and party supplies never go out of fashion and are purchased by shoppers looking to celebrate the festival each year.
Happy browsing and an even happier halloween!