The 9 Best Christmas Products 2024

The 9 Best Christmas Products

Christmas is one of the most important times of the year in any retailer’s calendar. Last year saw a 6% increase in year-on-year retail sales, according to Mintel Market Research, the strongest value growth since 2016.

Other major Christmas retail trends include the fact that almost half of all shoppers now aim to buy at a discount, a trend set to continue this year given the current sticky inflation and economic concerns.

However, the trend that grabs the headlines is always about how early people start their Christmas shopping, and last year did not disappoint. with 44% of Brits starting their Christmas shopping earlier than September! 

As such, wholesalers and retailers have to bear in mind the importance of planning which Christmas products to sell in advance and get ahead of the Christmas rush!

That’s why we’ve updated our list of Christmas products to sell wholesale this year nice and early. So to make sure you’re not left out in the cold, here are our 9 ideas for the best Christmas products to sell this year. 

Indoor Christmas Decorations

One of the best Christmas traditions is decking the halls with festive touches to really get into the Yuletide spirit.

With many people choosing to put their Christmas trees up on the 1st December (or even earlier!) in order to enjoy their decorations for longer, we recommend stocking up with plenty of time.

Christmas Stockings
Stocking up

Google Trends data indicates that searches for indoor decorations in the UK can have an initial spike as early as August and reach a peak at the beginning of December.

If you’re wondering what Christmas decoration products to sell, some sure-fire winners include baubles, tinsel, fairy lights and fibre-optic trees, along with Christmas paper products such as gift wrapping and tags and disposable tableware such as festive napkins and crackers for the table.

Trade Price Christmas Decorations
Indoor Christmas Decorations

Outdoor Christmas Decorations

As any keen gift-wrapper will tell you, it’s all about the outside presentation. That might be why so many of us buy lights, garlands and wreaths to adorn our xmas exteriors. 

These traditional decorations are staples for any wholesaler with Christmas supplies. And for customers ready to take their outdoor decorations to new heights, what about a 2.5 metre inflatable Santa?

Trade Prices On Giant Inflatable Santa
Trade Prices On Giant Inflatable Santa

Available now at Angel Wholesale.

Google trends data suggests consumer interest in outdoor decorations follows a similar pattern to indoor decorations, a gradual rise into Autumn before peaking at the start of December.

Children’s Toys at Christmas

Above all, Christmas is a time for children, and it’s no surprise that parents and grandparents spend a small fortune each year showering their little ones with gifts. With this in mind, it’s an excellent idea to have a foot in the children’s toy market as you consider which products to sell this Christmas

When it comes to Christmas products for children, keep an eye on the trends of the year.  Films, video games and popular culture tend to have a direct result on the toys kids want to play with.

For example, among the best-selling children’s toys last year were Lego Star Wars: Boba Fett’s Starship, Funko Pop! Pokémon Squirtle and Lego Harry Potter Ministry of Magic.

The toys set to be big sellers this year include the Barbie convertible doll car, the Fisher-Price mix-and-learn DJ table: £54.99 and the Hasbro Furby.

Away from the hype, other popular products to consider stocking are board games, dolls and soft plush toys

Google trends for Children’s Toys and related searches suggest sustained interest throughout the year and, whilst there is a festive rise, it doesn’t start climbing until November. 

This means that there are still plenty of sales to be had as the big day approaches, so consider including at least a few of the suggestions above as part of your Christmas wholesale products this year and make sure you’re a part of this extremely lucrative market!

Christmas Jewellery Gifts

Jewellery is a classic (and classy) product to sell wholesale around the festive season and remains a failsafe gift choice amongst couples, friends and family.

Personal, thoughtful, transportable – it’s even easy to wrap!

When contemplating which jewellery products to sell wholesale at Christmas, consider items such as necklaces and bracelets (if they can be personalised, even better), watches, earrings and cufflinks.

Consumer interest in jewellery usually begins rising around mid-late October, according to Google Trends. It often peaks just before Christmas, with search data suggesting a few last-minute purchases! We’re not pointing any fingers…

Don’t forget the packaging too — sometimes pretty boxes and gift bags make all the difference. Extra points for sourcing ones made from eco-friendly, reusable materials!

Christmas Candles

It’s no surprise that people want to make their homes as inviting as possible at Christmas, creating a cosy, festive ambience for any visitors that drop by. 

For this reason, candles are big-sellers during the winter months, whether for gifts or simply for treating yourself. 

Google Trends shows that consumer interest usually wicks to the upside at the end of November, as people start putting the finishing touches to their Christmas decorations and dressing their tables for that all-important Christmas dinner!

Trade Price For Candles
Christmas Candles

Scented candles, tea lights and Christmas-themed candles are therefore good products to sell wholesale around this time of year, along with other home fragrance products such as incense and oil burners and reed diffusers.

Christmas Holiday Cards

Physical objects last longer. Sure, sharing a status update is nice, but it’s also fleeting. Sending a Christmas card to someone remains a traditional way to show someone you are thinking of them.

Christmas Cards At Trade Price
Christmas Cards

Since many rely on these cards to send thoughtful messages to loved ones, they’re a great product to consider selling wholesale this Christmas.

Our research couldn’t be clearer! Interest in holiday cards starts around October, forming an icicle-like peak in mid-December, when it falls sharply — so as with the others, the earlier, the better.

Along with traditional Christmas cards, blank cards with neutral designs are also popular, especially ones made from recycled, eco-friendly materials. These make great products to stock in order to promote environmentally-conscious shopping amongst consumers.

Pet Accessories Xmas Gifts

The UK is a nation of animal lovers and British pets are among some of the most spoiled in Europe, with spending on pet-related products by UK customers approaching the £10 million mark in recent years.Searches for pet accessoriesfluctuate throughout the year, an indication of it being an extremely lucrative market. However, we discovered that a specific search for pet toys returned some much more familiar looking results. Christmas time is also where sales for pet toys really… take the lead.

With this in mind, it’s a good idea to have some pet accessories included in your Christmas wholesale products.  

Ideas for Christmas pet products to stock include treats, collars, leads, pet toys, pet beds and even festive pet outfits!

After all, who could resist the thought of their pet dressed up as a Christmas elf or reindeer? Or even just getting them dressed up smartly for Christmas dinner with a dashing bowtie…

Pet Gifts Suppliers
Pet Gifts Suppliers

Christmas Beauty Products

The festive period is a whirlwind of parties and socialising, so people are keen to look their best!

Beauty products make a great gift and/or stocking filler and there are plenty of choices if you choose to include them in your Christmas wholesale supplies.

The range of beauty products available on the market is continually expanding along with the demand for them. From hair and beard products to body creams and makeup — youtube influencers are out there promoting the lot. And in an environmentally conscious world these young social media marketers are keen to include organic beauty products and those not tested on animals.

Trade Makeup Suppliers
Trade Makeup Suppliers

Google trends points to November as the key month for purchasing cosmetics  — so make sure to get your stock in early!

Christmas Electronic products

When considering what products to sell for Christmas, electronics are amongst some of the most reliable items to get in.

This year is likely to see the usual tech giants like Google, Amazon and Samsung fighting it out over their various speakers, wearables, tablets and phones.

Sales for electronic products typically soar at Christmas as people clamour to get their hands on the latest must-have gadget, with our research suggesting a peak in early December. 


Christmas can be one of the most profitable times of year for retailers and wholesalers alike, so it’s important you’re stocking the right kind of products in order to meet consumer demand.

And remember, if you’re a retailer searching for Christmas products to buy wholesale, be sure to check out the dedicated Christmas category on our online directory at the Wholesaler UK. 

We only ever list trusted UK wholesalers who have been personally vetted by us, so you can place your orders with full confidence.

Good luck and happy wholesaling!