6 Foolproof Ways to Market Your Wholesale Business on Social Media
If you run a wholesale business in 2020 you can’t afford not to be using social media as a digital marketing tool.
Not only are there over 45 million users of social media in the UK alone, but in an increasingly digital age consumers are looking now more than ever to platforms such as Facebook, Instagram and Twitter for inspiration and to source new products.
When it comes to marketing your wholesalers, there are few ways more effective to promote your brand, showcase your product and connect with potential new customers.
But if you're overwhelmed by the online world and not sure where to start, this blog post will show you 6 simple ways to leverage social media as a successful marketing tool.
- Identify The Right Social Media Channels For You
Growing your reputation on social media can be a time consuming process and success doesn’t come overnight.
Try not to spread yourself too thin and only concentrate on the social media channels that will be directly beneficial for your business.
Broadly speaking, the best channels to advertise your wholesale business are LinkedIn, Facebook and Twitter.
Facebook is the largest social media platform, with over 2.01 billion monthly active users.
This means the potential to reach your target audience is huge, especially if you invest in paid advertising campaigns.
These allow you to identify your ideal customer using a specific set of targeting criteria and market your business to them.
Twitter has 328 million active monthly users and the percentage of Twitter users on mobile devices is a staggering 80%.
Using Twitter effectively can even help enhance your website as Google indexes Tweets which can increase the Search Engine Optimization (SEO) of your site.
Twitter also benefits from close-knit online communities which makes it much easier to identify and interact with potential customers.
Although Linkedin has fewer monthly users than Facebook and Twitter (106 million), it is arguably the most effective platform for identifying relevant prospects in the industries you serve.
One of the biggest advantages of Linked in as a marketing tool for your wholesale business is that it has a professionally engaged user base who are primed to make purchasing decisions. This makes it an ideal platform to identify new customers.
2. Know Your Audience - Then Grow It!
When it comes to building the brand of your wholesale business on social media, start with your existing customers.
Where possible, try to find them and follow them on social media. Hopefully they will return the favour, which means they will then be able to see your posts and keep up to date with what’s happening in your business.
But the work doesn’t stop there!
Remember, in order to be successful on social media when it comes to marketing your wholesale business you need to ensure your audience is constantly evolving.
More followers - providing they’re the right ones - means more awareness of your product and hopefully more orders as a result. And that’s what we’re aiming for, right?
Research your target audience on social media carefully. Think about your end customer and try and tap into private groups on Facebook that they may be a part of, for example “e-commerce business owners” or “UK retailers”.
Another idea is to identify relevant hashtags on Twitter and start using them in your posts.
A hashtag is a keyword or phrase preceded with the hash symbol (#). This is included within a post or comment in order to highlight it.
Including a hashtag means your post can be indexed by the social network, which in turn allows everyone to see it, even if they’re not your fans or followers.
This means that if you’re not using the relevant hashtags, there’s a chance your post won’t get seen by the right people.
To save you the legwork, use a hashtag tool to see what the buzzwords are in your industry. This will ensure your posts get noticed by users who have a potential interest in your business and what you do.
3. Show off your Product
Did you know that social media posts containing images are 2.3 times more likely to create engagement than those only containing links?
The world of social media revolves around images so it's a great idea to utilise this as a way to show off your product and hopefully entice new customers.
By regularly sharing high-quality images of your product you will create buzz and excitement amongst your users and boost those all important page likes.
You can also use platforms such as Facebook and Twitter to post pictures of upcoming product lines in order to create a sense of anticipation amongst your users, which will hopefully lead to orders being placed!
4. Share Your News
Did you recently launch a new product or land a new retailer? Are you planning to offer a promotion that’s too good for buyers to miss? Are you giving away free samples to new wholesale customers?
Well...Share, share, share!
Your followers want to know what’s going on with you and your business, so make sure you post regular updates and fill them in on any exciting news or developments.
This can be anything from announcing a previously sold-out product is back in stock, or informing them of an enticing discount on orders over a certain amount.
Get posting your news and wait for those likes to come rolling in!
5. Make Your Content Work For You
When it comes to what you post on social media, there are three main types of content. These are:
- Visual content (videos, photos, GIFS, memes)
- Shared links (articles or blog posts from your website or somebody else’s, links to external Youtube videos)
- Native Text Content (tweets, Facebook posts and their replies, Linkedin Pulse articles)
The best social media marketing strategies involve a mix of all of the above, although it can be time consuming to source quality content from across the board.
It’s also important to remember that certain content works better on some social media platforms than others.
For example, Twitter is all about creating that perfect Tweet (native text content) and sharing links to articles that your followers might find interesting and useful.
Facebook is more concerned with high-quality images and video (visual content), whereas a successful LinkedIn profile is driven by well written and informative content such as articles and blog posts shared from your website.
6. Identify a Posting Schedule
If you want to see results from your social media marketing, you will have to commit to a posting schedule to ensure you are regularly engaging with your followers.
Figure out how to schedule your posts using a programme such as Hootsuite and try to make sure you’re posting often enough to keep your audience interested, without going overboard and inundating them with content!
As a rough guide, aim for 3-4 times a week on Facebook, once a week on Linked-In and once a day on Twitter.
And remember: it's quality and not necessarily quantity when it comes to your social media posts.
Always try to post content you think will be genuinely useful to your followers, and break up self-promotion with interesting info and news from your sector.
Social media is a highly effective way to market your wholesale business.
By ensuring your company pages are regularly updated with interesting content and information about your product, you will ensure you are frequently engaging with your followers and maintaining their interest.
And remember - the most effective wholesale marketing strategies implement a multi-faceted approach using outlets such as industry directories, trade publications and good old fashioned methods like cold calling.
Social media should not be the only string to your bow when it comes to advertising.
With that said, it’s well worth investing the time in social media marketing for your wholesale business now, in order to start reaping the long term gains.
Good luck - and happy wholesaling!
Are you a UK wholesaler looking to connect with new customers? Here at the Wholesaler UK we have over 20 years experience matching UK wholesalers to trade buyers through our comprehensive online directory. Get in touch with us today and find out how advertising with the Wholesaler UK could help market your wholesale business!