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31st May 2011
National Independents Week
National Independents Week, organised by The National Federation of Wholesale Distributors aims to promote the use of independent shops and runs this week, from the 29th May through to 4th June.
This year the campaign is ‘Your Shop is My Shop’ promoting the value of the wholesale distribution chain and in particular the community role played by independent shops. It publicises the unique contribution local stores make to their neighbourhood, both economic and social, and encourages retailers to make the most of this strength to boost sales and attract new customers.
Although The National Federation of Wholesale Distributors and this campaign is focused on the grocery and convienience store sectors anything that benefits them would have a knock on benefit for all independent retailers on thehigh street through higher footfall and more awareness of shopping locally in general.
Strangely enough, the British Retail Consortuium (BRC) seems to be making noises supporting this campaign and of the importance of independent retailers, odd when they and their members spend the rest of the year trying to crush the independent trade!
More iformation on National Independents Week can be found at www.myshopisyourshop.co.uk
David Heasman © 2011 - The Wholesaler (UK) Ltd
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