TRADE NEWS
FEBRUARY 2010

Retailers experience sales growth in February

Online retailers to benefit from universal broadband

Retailers face disproportionate utility costs

Counterfeit goods seized in Norfolk

BPF calls for public debate on CVAs

NFRN quits JIG

Tories reveal new supermarket planning laws

NI independent fashion retailers folding

Clothing retailers buck sales trend

Isle of Man Tesco could 'impact' independent retailers

Asda expansion threatens independents

Scarborough's independent shops suffer rise in closure rate

Small retailers 'not understanding shoppers' needs'

Oxfordshire retailers come together to encourage local trade

Scottish retailers left exposed to business rates

UK retailers facing closure epidemic

Computer chip counterfeiter prosecuted

Village Shop of the Year named

Family furniture retailer sees sales soar

Counterfeit goods recycled

Retailers receive grants to bolster security

Inflation slow as retailers ignore VAT rise

Uncertainty over economic policy

Britons are biggest online shoppers

 

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26th February 2010

Online retailers to benefit from universal broadband

Online retailers could benefit from a surge in sales thanks to the implementation of universal broadband services in the UK, new research suggests.

According to the Institution of Practitioners in Advertising (IPA), the government's universal service commitment could see a significant rise in online sales as a result of an expanded consumer base.

Indeed, using figures from the Office for National Statistics, the association reveals that over the coming 12 months, an extra £1.4 billion could be generated as a result of increased internet usage.

Rob Taylor, founder of TST Digital, which carried out the research on behalf of the IPA Search Group, said that while the monetary benefit of the government programme was clear to see, there were a number of other advantages.

He said: "It's evident from this research that the government's Digital Britain initiative represents a great opportunity to drive economic growth and competitive advantage.

"It is also likely to lead to more jobs and greater digital expertise, not to mention a fantastic return on investment."

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