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Trade News Archive 2009 January February March April May June July August September October November December
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26th February 2010
Online retailers to benefit from universal broadband
Online retailers could benefit from a surge in sales thanks to the implementation of universal broadband services in the UK, new research suggests.
According to the Institution of Practitioners in Advertising (IPA), the government's universal service commitment could see a significant rise in online sales as a result of an expanded consumer base.
Indeed, using figures from the Office for National Statistics, the association reveals that over the coming 12 months, an extra £1.4 billion could be generated as a result of increased internet usage.
Rob Taylor, founder of TST Digital, which carried out the research on behalf of the IPA Search Group, said that while the monetary benefit of the government programme was clear to see, there were a number of other advantages.
He said: "It's evident from this research that the government's Digital Britain initiative represents a great opportunity to drive economic growth and competitive advantage.
"It is also likely to lead to more jobs and greater digital expertise, not to mention a fantastic return on investment."
© 2010
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