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16th February 2010
Small retailers 'not understanding shoppers' needs'
A number of the UK's smaller stores are missing out on custom as a result of not satisfying consumer needs, it has been revealed.
That is according to research from Shoppercentric, a shopper behaviour analyst, which reveals that 56 per cent of people feel the quality of products is compromised in some small stores.
The Windows on Convenience Shopping report could suggest that if smaller retailer focussed on improving the quality of their product range – perhaps by sourcing a new wholesaler – they could increase footfall.
Such a move would also help the UK's smaller shops better compete with larger stores, such as supermarkets.
Danielle Pinnington, managing director of Shoppercentric, said that consumers did consider shop size, something that independent traders could perhaps use to their advantage.
She said: "Our research shows that shoppers do differentiate between different breeds of store and there's work to be done across all types of these stores in order to meet shopper needs."
The research also revealed that 77 per cent of people believe that smaller shops should offer a greater range of local products.
© 2010
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