TRADE NEWS
FEBRUARY 2010

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3rd February 2010

Shop price inflation slow as retailers ignore VAT rise

A number of UK retailers have refrained from passing on the costs of the VAT increase to the customer, with non-food inflation lower than expected as a result.

Retail prices rose annually by 2.3 per cent in January, a small increase on the 2.2 per cent rise seen in December.

With the return to 17.5 per cent VAT initially masked by an array of post-Christmas special offers, shops' prices might have been expected to increase as retailers looked to pass on the cost of the 2.5 per cent tax rise to the consumer.

However, Stephen Robertson, director general of the British Retail Consortium, which collated the results via its Shop Price Index with Nielsen, said that competition was forcing retailers to hold back on VAT-led price rises.

He said: "We would have expected non-food inflation to be higher because of the VAT rate reversal, but many shops held off passing the extra costs onto their customers.

"Fierce competition, in the face of weakening consumer demand and uncertainty about the recovery, is keeping shop prices down."

He went on to confirm that the VAT rise on January 1st was lost among a "huge number of discounts and promotions"

© 2010

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