NOVEMBER TRADE NEWS Woolworths confirms administration Textile maker claims innocence in fake goods case VAT cut drives Irish shoppers north of the border Woolworths close to administration Chancellor cuts VAT to 15% Retail sector 'being driven by discounts' Lingerie business to focus on wholesale operations Christmas delivers online shopping BRC warns government of pressure on retailers Wholesaler helps small retailers fight Asda Fraudster made £12,000 from eBay scam Scottish consumers 'tightening their belts' Luxury fashion brand enjoys rise in wholesale activity Weak pound benefits Northern Irish retailers Internet helps small retailers to fight downturn London sales superiority over UK 'dwindling' Cambridge retailers fight proposed Tesco opening Wholesale slump for designer clothing company Small retailers 'under threat Post Office to keep card accounts Wind forces trade fair inland Young consumers 'susceptible' to brands Christmas cheer in store for small retailers Local shops play vital community role Retailers told to expect flat sales this Xmas Keep Trade Local campaign comes to London Park Cameras bags Retailer of the Year award Retail sales plummet to three-year low Christmas 'make or break' for small retailers UK traders invited to enter Retail Week Awards Mary Queen of Shops to help Birmingham retailers Scottish Asda store criticised by local resident Low interest rate good news for small firms Markets must support each other, says CGTA Banks urged to pursue small business funding BRC to launch new online retail sales indicator Small retailers voice optimism in Kendal Portsmouth hosts bash for local newsagents Argos under fire for 222% APR store card Emergency funding for ailing small firms Stolen goods warning for Worcestershire retailers Trade News Archive November 08 October 08 September 08 August 08 July 08 June 08 May 08 April 08 March 08 February 08 January 08 Subscribe to our newsletter   Go to The Wholesaler UK Directory  13th November 2008 Young consumers 'susceptible' to brands Brand and product awareness is becoming increasingly important to young consumers that shop online. That is according to Tuned In, a lifestyle consultancy research group, which found that young adults are willing to engage with brands when they surf the internet. A survey of 1,000 16 to 30 year-olds revealed that more than half (55 per cent) welcome brand engagement on social networking sites, with 31 per cent attached to a group for a specific brand or product. As a growing number of small retailers come to offer their services online, the research suggests that they may want to take notice of the increasing power of leading-brand awareness among the younger sections of their target audience. "We have learnt from this and much of the work we do, that young consumers are very happy to digitally engage with brands, so long as they are rewarded in terms of value," said Douglas Dunn, co-founder of Tuned In. Last week, the British Retail Consortium announced the launch of a new sales indicator that will track growth in online retail sales in order to identify new trends among consumers shopping on the internet. (c) 2008 Adfero Ltd. Comment on this news story