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Trade News Archive June 08 May 08 April 08 March 08 February 08
January 08
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9th June 2008
Women start small businesses to increase flexibility
Women are starting small businesses in order to enjoy more flexibility in their lives, a new study has shown.
Research carried out by Microsoft at a recent business conference found that women primarily start their own small businesses in order to try and generate financial rewards.
It was also found that women hoped starting their own enterprise would improve their work-life balance and let them be their own boss.
A statement from Microsoft added: "In addition, the survey found that more than one-third of respondents think being a woman has had an overall positive impact on their entrepreneurial efforts."
Interestingly, the research showed that women understood that using the internet could help their small business thrive. It was found that 39 per cent use the web to manage and market their enterprise.
Recently, Hina Joshi, an expert at Business Link, said that people starting small businesses should consider relocating their operation to the most appropriate location if they want to succeed.
"[Firms] could approach the local regional development agency and they'll say what their key areas and what their skill sets are within that region," she explained.
(c) 2008 Adfero Ltd.
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