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7th April 2008
Web sales increase over the Easter period
Internet retailers saw an increase in visitors over Easter in comparison with the figures for last year, new research has revealed.
According to retail research by Hitwise, UK retailers and classified websites increased their visitor count by 2.2 per cent compared with Easter 2007.
Robin Goad, research director at Hitwise, revealed that a slight dip in high street sales had lead to an increase in website visits.
"It is the internet that seems to be gaining most from the decline in high street numbers," he said. "Despite the economic woes, it was a good Easter weekend for retailers online."
And, according to Dr Tim Denison, a retail psychologist with the SPSL, weather and holiday time played in important role in the triumph of the internet over the high street.
"The combination of poor weather, a very early Easter and shortened school breaks over the traditional holiday fortnight on top of the growing underlying financial pressures on the consumer put paid to any hope of buoyant Easter trading this year."
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