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4th July 2008
UK business 'understand the importance of a good internet presence'
A new report has highlighted the fact that UK businesses understand the value of having well set up IT and internet systems.
The Confederation of British Industry (CBI) reported that 63 per cent of businesses said they believed better well executed websites and IT systems improved customer retention and satisfaction.
What's more, 57 per cent said that an improved website had led to new and more effective marketing and delivery methods.
Interestingly, many firms said they would like the government to help them improve their internet sites. Nearly half (42 per cent) said they would like more support access overseas markets.
Baroness Shriti Vadera, the under secretary of state for business and competitiveness, commented: "The development and take-up of IT is critical for business growth and efficiency.
"We need to make sure that all firms - large and small - have access to technology that will improve productivity and, importantly, the skills to use it effectively."
John Cridland, the deputy director general of the CBI, added: "At a time of tougher economic conditions and ever-increasing international competition, it is vital that all firms understand how they can use IT to drive performance and create goods and services customers want."
(c) 2008 Adfero Ltd.
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