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Trade News Archive 2009 January February March April May
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29th May 2009
Retailers seeing shifting consumer behaviour
The recession may have been characterised by dwindling sales for a number of products, but there is significant evidence to suggest that demand for other items has increased this year.
That is according to Douglas Fraser, a business specialist at the BBC, who suggested that rather than cutting back spending, consumers are merely "shopping around".
As an example of the ways in which the downturn is influencing consumer behaviour, he cited the experience of hair accessories wholesalers and retailers in recent months.
People are going to the hairdressers less but subsequently sales of hair dye have increased by a remarkable 47 per cent.
"There are significant changes in consumer behaviour, which retailers reckon could come to mean a permanent shift on a scale we haven't seen for generations," said Mr Fraser.
This month, company SalesOut suggested that wholesalers supplying independents are "very much in the dark" when it comes to knowing which products are selling the most at the tills.
(c) 2009
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