TRADE NEWS Advertising on social networks will not be invasive Mexx to withdraw from UK retail industry Waterstones aims to improve supply chain Retailers can use domain name to boost online presence Online shoppers unsure of risks Counterfeit goods harming retail industry Majority of internet users shop online Dragon's Den duo see product take off Online sales increase in January Retail sales slow in February Retailers set for Mother's day windfall Mamas & Papas begin retail expansion Independent retailers urged to assess everything Retailers hope to increase internet exposure Ambitious Britons hope to own businesses Retail sales enjoy quarterly growth Retailers retain confidence in the industry Women prepared to walk the earth for retail Retailers urge chancellor to ease burden Retailers urged to curb discounting Internet claiming increasing numbers of high-street shoppers FPB urges competition commission to help smaller retailers Competition commission set to replace code of conduct London retail sales below par in January Online retailers drive to attract new consumers Retailers taking legal obligations seriously UK wholesalers could be shunned by supermarkets US retailers enjoy shock sales rise Women opt for ethical Valentines gifts Retail sales set to face 2008 dip Sales boost January retail figures Retailers set for prosperous Valentine's Day Groups warn on danger of toy imports Government needs to raise small business legal awareness FWD outline annual conference plans Shop price inflation rises eBay abandons buyer negative comments European retail sales dip in December Demand for British goods increases Cashback websites battling high street for customers US wholesale prices increase Organisations to petition bag ban Capital Gains Tax may not be compatible with EU law Archive January trade news 2008   22 February 2008   Retailers hope to increase internet exposure A number of retailers are hoping to boost sales by increasing their exposure on the internet, new research has revealed. According to E-consultancy research, many retailers are increasing their on-line advertising budgets. Some 62 per cent of retailers are spending more on internet advertising now than they were two years ago, with 27 per cent set to increase their budget by up to a quarter. In addition, most retailers revealed that they were content with the expense of increasing web exposure, with 95 per cent revealing that they found it 'very' cost effective. The survey will come as welcome to news to wholesalers, who could benefit from the increased exposure of their clients by seeing their amount of orders increase. Meanwhile, according to the Office for National Statistics, retail sales increased by 0.6 per cent between November 2007 and January 2008.       (c) 2008 Adfero Ltd.     Subscribe to The Wholesaler UK regular newsletter featuring trade news, suppliers offers and trade show reminders. . .