TRADE NEWS Advertising on social networks will not be invasive Mexx to withdraw from UK retail industry Waterstones aims to improve supply chain Retailers can use domain name to boost online presence Online shoppers unsure of risks Counterfeit goods harming retail industry Majority of internet users shop online Dragon's Den duo see product take off Online sales increase in January Retail sales slow in February Retailers set for Mother's day windfall Mamas & Papas begin retail expansion Independent retailers urged to assess everything Retailers hope to increase internet exposure Ambitious Britons hope to own businesses Retail sales enjoy quarterly growth Retailers retain confidence in the industry Women prepared to walk the earth for retail Retailers urge chancellor to ease burden Retailers urged to curb discounting Internet claiming increasing numbers of high-street shoppers FPB urges competition commission to help smaller retailers Competition commission set to replace code of conduct London retail sales below par in January Online retailers drive to attract new consumers Retailers taking legal obligations seriously UK wholesalers could be shunned by supermarkets US retailers enjoy shock sales rise Women opt for ethical Valentines gifts Retail sales set to face 2008 dip Sales boost January retail figures Retailers set for prosperous Valentine's Day Groups warn on danger of toy imports Government needs to raise small business legal awareness FWD outline annual conference plans Shop price inflation rises eBay abandons buyer negative comments European retail sales dip in December Demand for British goods increases Cashback websites battling high street for customers US wholesale prices increase Organisations to petition bag ban Capital Gains Tax may not be compatible with EU law Archive January trade news 2008   28th February 2008   Online shoppers unsure of risks Many people who purchase goods from online retailers know that they need to be careful with their personal financial information. However, 70 per cent do not recognise the warning signs when they are buying something via the internet. That is according to new research conducted by NetBenefit, which found that many of the respondents questioned were unaware what it meant when Internet Explorer showed up a green browser bar or a golden security padlock. This is despite 80 per cent of e-shoppers questioned saying that they know to be careful with their details when buying over the internet. NetBenefit chief operating officer Jonathan Robinson said that the findings indicate a need to educate e-shoppers more effectively about online security. "The industry has put standards in place to provide the online shopper with confidence, but many shoppers simply do not know what they are supposed to be looking for," he explained. "If you have any doubts about the website that you are visiting, look for the golden padlock and just right click to find out whether the certificate owner and the website match." At present, there are around 27 million online shoppers in the UK alone.       (c) 2008 Adfero Ltd.   Subscribe to The Wholesaler UK regular newsletter featuring trade news, suppliers offers and trade show reminders. . .