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11th April 2008

Online sales set to break £100b mark

Sales of online goods are set to break the $200 billion (£100 billion) mark this year, new research has revealed.

According to 'The State of Retailing Online 2008' survey, compiled by Forrester, online sales are likely to rise to $204 billion (£102 billion) by the end of the year, despite the general economic downturn.

And with sales continuing to grow for e-retailers, the research underlines the increased opportunity for wholesales to increase supply contracts with their consumers both domestically and overseas.

Sucharita Mulpuru, Forrester Research's principal analyst, revealed that the internet was continuing to perform strongly because of its wide appeal.

"What's spearheading online retail sales growth is a tale of two shoppers that visit the web for very different reasons," she said.

"The casual shopper goes online to look for the best price, leveraging the transparency of the Internet to save money.

"However, more affluent customers appreciate the convenience of shopping online and are not necessarily looking for the best deal. Retailers would be wise to recognise there are significant opportunities within both audiences and should market to them accordingly," Ms Mulpuru added.

 

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