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Trade News Archive 2009 January February March April May
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11th May 2009
Online retailers 'must convince shoppers of internet benefits'
Despite the meteoric rise of the internet as an alternative platform for retail, one in three internet users is still wary about shopping online.
According to research by the Office of Fair Trading (OFT), retailers still have work to do in order to convince consumers of the benefits of online trading.
Some 30 per cent of those who do not shop online cited a lack of trust in the internet as the main reason why.
One in five (20 per cent) respondents also expressed fears over personal security, with 15 per cent claiming not to trust companies that sell online.
Even among those who do shop on the internet, 72 per cent said they still have concerns when doing so and 38 per cent claimed not to be fully aware of their online consumer rights.
John Fingleton, chief executive of the OFT, said: "If consumers are not confident online, demand will grow at a slower rate.
"We must tackle these concerns right now if the online market is to grow at its full potential."
Last month, a study by RBS WorldPay suggested that many retailers feel they cannot improve their payment systems beyond their current levels, despite the fact that 42 per cent of shoppers would prefer to pay for all their transactions by credit card.
(c) 2009
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