TRADE NEWS Advertising on social networks will not be invasive Mexx to withdraw from UK retail industry Waterstones aims to improve supply chain Retailers can use domain name to boost online presence Online shoppers unsure of risks Counterfeit goods harming retail industry Majority of internet users shop online Dragon's Den duo see product take off Online sales increase in January Retail sales slow in February Retailers set for Mother's day windfall Mamas & Papas begin retail expansion Independent retailers urged to assess everything Retailers hope to increase internet exposure Ambitious Britons hope to own businesses Retail sales enjoy quarterly growth Retailers retain confidence in the industry Women prepared to walk the earth for retail Retailers urge chancellor to ease burden Retailers urged to curb discounting Internet claiming increasing numbers of high-street shoppers FPB urges competition commission to help smaller retailers Competition commission set to replace code of conduct London retail sales below par in January Online retailers drive to attract new consumers Retailers taking legal obligations seriously UK wholesalers could be shunned by supermarkets US retailers enjoy shock sales rise Women opt for ethical Valentines gifts Retail sales set to face 2008 dip Sales boost January retail figures Retailers set for prosperous Valentine's Day Groups warn on danger of toy imports Government needs to raise small business legal awareness FWD outline annual conference plans Shop price inflation rises eBay abandons buyer negative comments European retail sales dip in December Demand for British goods increases Cashback websites battling high street for customers US wholesale prices increase Organisations to petition bag ban Capital Gains Tax may not be compatible with EU law Archive January trade news 2008   15 February 2008   Online retailers drive to attract new consumers Online retailers will make of range of modifications to their internet sites in a bid to attract more consumers, new research has revealed. According a Scene7 survey, 50 per cent of e-businesses plan to enhance their websites with improved interactive features over the next six months. Some 93 per cent said they would try to make similar changes within a year. Doug Mack, vice president of consumer and hosted solutions with Adobe, claimed that the modifications were part of a strategy to attract more business. He said: "With online commerce growth rates predicted to decline, companies that continue investing to differentiate themselves and deliver compelling user experiences can gain market share over their competition." Mr Mack added: "Rich and innovative applications enable businesses to further engage customers with more personal and compelling online experiences, which can ultimately increase conversions and revenues." Features that companies were hoping to utilise included videos, blogs and online catalogues.     (c) 2008 Adfero Ltd.     Subscribe to The Wholesaler UK regular newsletter featuring trade news, suppliers offers and trade show reminders. . .