TRADE NEWS Return of cash ideal for small firms Mayoral candidates urged to engage small businesses High street stores could decline in the face of online retailers Sainsbury's to increase non-food retail Wholesalers could be hit by rising manufacturing costs Technology easing wholesale operations Government urged to tackle corporation tax Carrier bag charges receive consumer backing Credit crunch not dampening online retail spirits Domain name important for small firms Retailers urged to act on climate change Councils urged to help small businesses Borough Market wins prestigious accolade Small retailers web presence vital London retailers thriving despite crunch Thornaby shopping centre to provide space for small retailers Sir Phillip advises retailers to be inventive Retailers property prospects not harmed by crunch Chamber launches new eco-shopping bag Retailers confident despite crunch Small retailers could face legal changes Online fashion retailers drive women to the internet Interest rate cut provides wholesaler boost Online sales set to break £100b mark Independent retailers spring up in the north-east Small retailers face taxation worries Training could boost performance of independent retailers Independent retailers increase online advertising spend Dragon's Den contestant boosts business Google advises independent e-retailers Complex legal changes confusing independent retailers Online retailers urged to address consumer concerns Web sales increase over the Easter period M&S provide green example for independent retailers Retailers back BBFC control of video games Shoppers reject plastic bag tax New regulations unlikely to threaten retailers right to offer 'buy one get one free' Mothercare sales boost retail hopes New campaign to help under-prepared retailers Independent retailers receive legal boost bssa Sales Monitor survey launched Brighton Gift Fair is back Wholesalers and retailers slam property tax changes   Trade News Archive   April 08   March 08   February 08   January 08 Subscribe to our newsletter   Go to The Wholesaler UK Directory 9th April 2008 Independent retailers increase online advertising spend Independent retailers, and other online business, increased their internet adverting spend to record levels last year, new research has revealed. According to figures form the Internet Advertising Bureau, PricewaterhouseCoopers and World Advertising Research Centre, last year's UK spending on online adverts reached £2.8 billion - a 38 per cent year-on-year surge. Nicki Lynas, senior manager of entertainment and media practices at PricewaterhouseCoopers, revealed that the figures were proof of the continued growth of online activity. "2007 has been another success story for the internet. The strong growth in ad-spend reflects what has been an incredible year for internet advertising in the UK." She added: "These ad-spend figures are proof that internet advertising is big business, and it's not going to stop growing anytime soon." Meanwhile, recent visitor figures for internet retailers over Easter could prove that the advertising is money well spent. Hitwise research revealed that UK retailers increased their website visitors by 2.2 per cent this Easter compared with the visitors for 2007. (c) 2008 Adfero Ltd