TRADE NEWS Return of cash ideal for small firms Mayoral candidates urged to engage small businesses High street stores could decline in the face of online retailers Sainsbury's to increase non-food retail Wholesalers could be hit by rising manufacturing costs Technology easing wholesale operations Government urged to tackle corporation tax Carrier bag charges receive consumer backing Credit crunch not dampening online retail spirits Domain name important for small firms Retailers urged to act on climate change Councils urged to help small businesses Borough Market wins prestigious accolade Small retailers web presence vital London retailers thriving despite crunch Thornaby shopping centre to provide space for small retailers Sir Phillip advises retailers to be inventive Retailers property prospects not harmed by crunch Chamber launches new eco-shopping bag Retailers confident despite crunch Small retailers could face legal changes Online fashion retailers drive women to the internet Interest rate cut provides wholesaler boost Online sales set to break £100b mark Independent retailers spring up in the north-east Small retailers face taxation worries Training could boost performance of independent retailers Independent retailers increase online advertising spend Dragon's Den contestant boosts business Google advises independent e-retailers Complex legal changes confusing independent retailers Online retailers urged to address consumer concerns Web sales increase over the Easter period M&S provide green example for independent retailers Retailers back BBFC control of video games Shoppers reject plastic bag tax New regulations unlikely to threaten retailers right to offer 'buy one get one free' Mothercare sales boost retail hopes New campaign to help under-prepared retailers Independent retailers receive legal boost bssa Sales Monitor survey launched Brighton Gift Fair is back Wholesalers and retailers slam property tax changes   Trade News Archive   April 08   March 08   February 08   January 08 Subscribe to our newsletter   Go to The Wholesaler UK Directory 23rd April 2008 Domain name important for small firms Small companies including independent retailers should choose short domain names in order to boost traffic to their websites, it has been suggested. According to StartupCo, a snappy and memorable domain name is an ideal way to improve the exposure of smaller firms. John De Groot, the managing director of the company, claimed that other methods of improving traffic for retailers included choosing a domain name similar to that of the business or a trademark product. He said: "If the website is promoting the name of the business, then [use] a name that is the same as the businesses' name. If it is to promote a product, then consider a domain name that is the same as the product name. "Keep the domain name as short as possible," he added. Meanwhile, new domain name registrations reached 10.7 million during the first quarter of 2007, underling the growth of retailing on the internet among independent companies and their larger counterparts.   (c) 2008 Adfero Ltd