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6th February 2008
Cashback websites battling high street for customers
Cashback websites are increasing in popularity and may begin seizing shoppers from the high street.
Sites like Quidco, which offer reduced online goods, pass on some of their profits to shoppers, effectively paying them for their purchases.
The site offers major retailers and wholesalers the chance to reach e-shoppers with their goods in exchange for a small percentage of the resulting sale.
Manager of Quidco, Paul Nikkel, has claimed that, with the site performing admirably over the Christmas period, there could soon be a major shift in the battle between the internet and the high-street.
"Christmas 2007 will be seen as a watershed, when savvy consumers realised it really does pay to shop online," he said.
"We expect the momentum to continue this year as the uncertain economic outlook encourages consumers to place even greater emphasis on value for money.
Mr Nikkel added: "We see it as a win-win situation - consumers get a great deal and merchants gain loyal customers."
(c) 2008 Adfero Ltd.
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