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Trade News Archive 2009 January February March April May
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27th May 2009
Bath retailers encouraged to target 'affluent women'
Small retailers in Bath have been urged to sign up to a campaign which aims to highlight retail opportunities in the historic city to affluent women.
According to the Bath Chronicle, traders have joined forces with the local council to fund the £70,000 marketing effort, which will seek to position the city as one of the top retail destinations in the south-west.
It will also highlight the extent of local shopping opportunities in Bath that appeal to people taking short breaks to the famous city.
Andrew Cooper, manager of Bath city centre, explained that the campaign will target people living within a 90-minute drive.
He said: "Bath is a very successful retail centre.
"We are delighted to have so much support to ensure the city continues to thrive during this difficult trading period."
Meanwhile, high street giant Marks & Spencer recently promised £150,000 to Torbay Council in order to help it regenerate the local town centre, the South Devon Herald Express reports.
(c) 2009
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